In a press release earlier today, Walmart announced its plans for Cyber Monday. As we predicted earlier this week, Walmart is shooting for its "biggest Cyber Monday event to date", and we're inclined to believe them after seeing what they've done so far with Black Friday. We fully expect Walmart to be fiercely competitive with holiday archrival Amazon, who we already know will be matching Walmart's big doorbusters online on Black Friday.
Walmart Cyber Monday Sale 2013Walmart's Cyber Monday sale will start on Saturday 11/30 and runs for an entire week through Friday 12/6. Additional Cyber Monday deals will be rolled out on Monday 12/2, of course, and Walmart's Facebook fans, mobile app users, and email subscribers will receive a special invitation to shop up to 20 of those specials a day early on Sunday 12/1, while supplies last.
"Last year, Cyber Monday was our best sales day in Walmart.com's history and we've spent all year preparing to make it even better for customers," said Joel Anderson, president and CEO, Walmart.com U.S. "More than two-thirds of people who plan to shop in our stores on Black Friday also plan to shop Cyber Monday. Every year there's a bigger appetite for Cyber Monday, so we're giving our customers great deals and rolling back our free shipping minimum to $35, helping them extend their budgets this holiday season."