This time, it was a picture of Kit Kat bars arranged to spell out "This is it." And, quite literally, that's it. Nothing more, nothing less. There was no #Android, no Android mascot, or anything else to help rabid fanatics everywhere figure out what this meant. That said, we were still curious to hear your thoughts, and posed the question to you on Google+. The responses? Nothing short of hilariously ridiculous.
One reader, Richard Colon, was the first to suggest Kit Kat was referring to Michael Jackson's "This is It," a 2009 documentary that launched on October 28th. This is where the October 28th train got rolling.
Reading further, the silliness really started when user Liam Muller jokingly suggested the following:
If you also look, it takes 16 wafers to make "THIS IS IT" and today is the 16th of October so today might be the day :)
So now we have the 16th and the 28th, but Ed Carter suggests we're all thinking about it wrong: Michael Jackson's "This is It" tour eventually got cancelled, which could mean Android 4.4 Kit Kat or the Nexus 5 got cancelled. I know. Just bear with me.
Richard chimed back in a bit later to remind us that yesterdays "Everybody Dance Now" teaser shares the name of the hit song by 28th Street Crew, which he believes lends more credence to seeing Kit Kat and/or Nexus 5 on the 28th.
Finally, Haaris Edhi decided to drop their 2 cents and let us know that there are "8 letters in "this is it" and 2 sentences, meaning October 28." We've all obviously gone off the deep end here, and perhaps that's what makes this entire thing genius by Kit Kat and Google.
They know how crazy we get over this stuff. They know that one image alone is enough to send the hype meter through the roof, and they know they have us right where they want us - salivating for Android 4.4 Kit Kat just as much as most chocolate lovers salivate for an actual Kit Kat bar.